Unlocking Innovation: Dive into Features of Proton S70

In the fast-evolving landscape of automotive technology, Proton has taken a bold step by launching the highly anticipated 2024 Proton S70 ahead of schedule. This move has not only defied expectations but has also sparked excitement among car enthusiasts and potential buyers. Let’s delve into the intricacies of this innovative sedan and explore the features that set it apart.

Four Distinct Variants Catering to Diverse Preferences

The Proton S70 comes in four distinct variants—Executive, Premium, Flagship, and Flagship X. This variety in choices ensures that the sedan caters to a wide range of consumer preferences. From the more budget-conscious Executive variant to the top-tier Flagship X, Proton has strategically priced the S70 between RM73,800 and RM94,800. This positioning places Proton as a brand that understands and addresses the diverse needs of its consumers.

The Great Debate: B or C Segment?

One of the intriguing aspects of the Proton S70 is its classification as a C-segment sedan, sparking a lively debate among automotive enthusiasts. While sharing the BMA platform with the X50 and featuring a 1.5-liter turbocharged engine, the S70 positions itself against the likes of the Honda Civic. However, its pricing aligns it with popular B-segment sedans, creating a unique proposition for potential buyers who are looking for a blend of performance and affordability.

Proton S70 Turbo Power: Performance and Efficiency

Powering the Proton S70 is a 1.5-liter turbocharged three-cylinder engine borrowed from the X50. This engine delivers an impressive 150 PS and 226 Nm of torque, ensuring not only spirited performance but also fuel efficiency. The use of a proven engine not only enhances performance but also contributes to economies of scale for Proton. This factor can positively impact the overall cost of ownership for consumers.

Proton S70 Local Touch: Malaysian Design Elements

Proton’s commitment to local input is evident in the S70, with 453 new parts developed in collaboration with 283 local Malaysian suppliers. While maintaining the core features of the Geely Emgrand, the S70 introduces Malaysian design elements. The sleek grille, incorporating ‘Infinite Weave’ and ‘Ethereal Bow’ cues, showcases Proton‘s effort to infuse the sedan with a touch of Malaysian aesthetics.

Tech-Packed Flagship: Advanced Features for a Connected Drive

The Flagship variant of the Proton S70 takes center stage with an extensive Advanced Driver Assistance System (ADAS). This includes features such as Autonomous Emergency Braking, Adaptive Cruise Control, and Lane Departure Warning. The inclusion of a sunroof and dashcam in the top-tier variant adds a touch of luxury, catering to tech-savvy consumers who seek not only performance but also a connected driving experience.

Comfort Over Sport: A Smooth and Composed Ride

In a brief test, the Proton S70 demonstrated a clear commitment to comfort over sporty performance. Specifically tuned for Malaysian roads, the sedan promises a smooth and composed ride. However, questions have arisen regarding the premium claims, with some users noting the dual-clutch transmission’s leisurely gear shifts and noticeable engine noise at low speeds. Proton’s decision to prioritize comfort could be a game-changer for those who value a relaxing driving experience.

Proton S70 Rivals and Choices: A Formidable Contender

Strategically positioned against popular B-segment sedans, the Proton S70 offers a larger body, turbo engine, and advanced features at a competitive price point. While it may not surpass the Honda Civic in terms of refinement, the S70 emerges as a robust contender against the Honda City and Toyota Vios. This strategic positioning makes it an attractive option for consumers seeking a balance between performance, features, and affordability.

Conclusion

In conclusion, the 2024 Proton S70 stands as a testament to Proton’s commitment to innovation and catering to diverse consumer needs. This bold step challenges traditional segmentation norms, offering a compelling choice for Malaysian car buyers. With its turbo power, infusion of local design elements, and a tech-packed flagship variant, the Proton S70 sets a new standard for what a sedan can offer in terms of performance, technology, and a touch of local identity. The Proton S70 is more than a vehicle; it’s a testament to the evolving spirit of automotive innovation.